In conjunction with the launch of the MediaMath OPEN Partner Certification Program, we asked a few of our newly certified partners to share their thoughts about the program. Malcolm Cox from Grapeshot, Lauren Gonzalez from Peer 39 by Sizmek, and Justin Schuster from LiveRamp tell us why they think Certification is a valuable initiative within the ever-evolving digital landscape.
MediaMath: What do you see as the biggest benefit of Partner Certification?
Peer39: The biggest benefit of the Partner Certification program is transparency. It has allowed both Peer39 and MediaMath to identify the most vital goals of buyers. From there, we jointly work towards exceeding these goals in a systematic way to foster continuous growth.
Grapeshot: We value our partnership relationship with MediaMath and see our audience product as our most innovative to date. We are the proud first partner App on the MediaMath OPEN platform, and are delighted to be offering this industry-first through that platform. We see Partner Certification as a more formal recognition of our already solid relationship and it gives structure to developing our product roadmap in conjunction with the needs of MediaMath clients.
MediaMath: How do you see this program driving your business?
LiveRamp: The OPEN Partner Certification program will create new opportunities to educate current and future MediaMath customers about the benefits of using LiveRamp to connect MediaMath to more customer data.
Grapeshot: It’s great to be working alongside MediaMath in helping agencies and brands target audiences more efficiently across their digital ad spends. We have seen a phenomenal uptake on usage and some great results from big global advertisers and smaller regional campaigns. This two way street of referrals, case studies and best practices will serve to increase global usage of the Grapeshot products on the MediaMath platform.
MediaMath: How does this impact your partnership with MediaMath and future planning?
Peer39: This partnership has really helped us plan in strategic ways that benefit buyers. It has connected us closely with MediaMath Marketing to help us work on developing additional ideas for our product roadmap, as well as highlight features that we would love to have available on our Peer39 website down the road.
LiveRamp: Certification deepens LiveRamp’s partnership with MediaMath through close collaboration on product innovation, marketing, and joint customer success.
MediaMath: Have you seen this value prop elsewhere in market? Please provide some additional detail about how it’s similar or different.
Grapeshot: We do have other partnerships with other platforms, but what sets this apart is the total transparency. We know the exact criteria expected of us for qualification and the benefits that we are entitled to. It’s fair and democratic. We’re big fans of transparency- after all, we show you the keywords that choose us to assign readers to audience segments.
LiveRamp: MediaMath has achieved Gold status, the highest level of achievement, in the LiveRamp CONNECT partner program, which recognizes partners for their depth of integration and commitment to growing a joint customer base.
Peer39: We do work with other partners that have tiered systems around partnerships. However in this case, we like that the tiers are based on set criteria that is level for all partners. It gives us open information to continually push to improve our partnership so buyers can get the best service from Peer39 and the T1 platform.