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ARTICLE

Breaking Down the Programmatic Umbrella: What’s an Open Exchange?

May 12, 2017 — by Michelle Said

A few weeks ago, we started the first of our blog series presenting a new set of bite-sized educational videos designed to help advertisers understand the complexities of online media buying. This week, we explore open exchanges and real time bidding.

Stay tuned for more videos to be released weekly as we explore the programmatic umbrella in-depth.

Watch now:

Michelle Said

Michelle Said is the Senior Manager, Business Development and Global Expansion at the New Marketing Institute, and uses her 10 years of experience the online space to educate others in NMI’s industry-leading Introduction to Digital Marketing and Omnichannel certification courses. Prior to joining NMI/MediaMath, she worked in all sides of the industry, first in establishing the certification process at EyeWonder and helping to lead the company’s office in Dublin, Ireland, before trying her hand in the programmatic ad space in account management and yield delivery positions in the ad network world. Michelle earned a bachelor’s degree in Journalism and English from the University of Southern California and watches movies religiously in Brooklyn.