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ARTICLE

Breaking Down the Programmatic Umbrella: What is Programmatic?

April 26, 2017 — by Michelle Said

People who have attended New Marketing Institute’s courses Introduction to Digital Marketing and Programmatic 101 may already be familiar with our bite-sized educational videos that cover everything from pixels to real-time bidding to the key players of the ad tech market place.

The marketplace has expanded and changed so quickly that it has created a need for more videos that would further break down the industry in easily digestible, microlearning bits.

We worked with our partner Grovo to create a new series that breaks down topics within the programmatic umbrella.

In the first episode of this series, we explore what programmatic is, how it works, and why it is important.

Stay tuned for more videos to be released weekly as we explore the programmatic umbrella in-depth.

Watch below!