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ARTICLE

Breaking Down the Programmatic Umbrella: What Is A Private Marketplace?

May 18, 2017 — by Michelle Said

Previously in our educational video series, Breaking Down the Programmatic Umbrella, we explored programmatic marketing and the public auctions that represent the open exchange. This week, we consider private marketplaces, and what makes these auctions unique from their public counterparts.

Stay tuned for more videos to be released weekly as we explore the programmatic umbrella in-depth!

Watch below!