Todd Wasserman is a veteran journalist turned PR pro who was both the last editor-in-chief of Adweek’s Brandweek (2007-2010) and the first business editor for Mashable (2010-2015.) During his tenure at Mashable, the publication won four back-to-back Webbys for Best Business Blog and launched the successful Mashies awards. Todd has also written for publications including The New York Times, The Guardian, The Washington Post, The Economist Intelligence Unit and Advertising Age. In addition, he has written on behalf of clients including IBM, HP Enterprise, SAP, GE and Microsoft.
AI. It’s one of the hottest topics in advertising these days. It seems like every ad tech firm is promoting their AI acumen.
As with “big data” a year or so ago though, it can be hard to separat... Read more
The 24-hour news cycle and need to supply a steady stream of click-worthy content is why we see so much hype about new technologies—even those that might not stand a chance. No matter how much of a... Read more