main

About Todd Wasserman

Todd Wasserman is a veteran journalist turned PR pro who was both the last editor-in-chief of Adweek's Brandweek (2007-2010) and the first business editor for Mashable (2010-2015.) During his tenure at Mashable, the publication won four back-to-back Webbys for Best Business Blog and launched the successful Mashies awards. Todd has also written for publications including The New York Times, The Guardian, The Washington Post, The Economist Intelligence Unit and Advertising Age. In addition, he has written on behalf of clients including IBM, HP Enterprise, SAP, GE and Microsoft.


Latest articles by Todd Wasserman



ARTICLE

How to Tell AI Hype from Reality

In 2017 it was hard to escape talk of artificial intelligence. Gartner claimed that AI had reached the peak of its hype cycle and deep learning and machine learning were at the “peak of inflated ex... Read more

ARTICLE

Getting Real About VR: Why It’s Not DOA

The 24-hour news cycle and need to supply a steady stream of click-worthy content is why we see so much hype about new technologies—even those that might not stand a chance. No matter how much of a... Read more