Stephen Fugedy is Director of Audience Activation at MediaMath. He joined MediaMath in October 2015 to execute the launch of MediaMath’s proprietary data asset. Stephen focuses on helping MediaMath clients solve their marketing challenges by leveraging data to improve performance and drive higher ROI. Prior to joining MediaMath, he worked in Business Development at Connexity, formerly Shopzilla, where he launched their proprietary data offering. Prior to Connexity, he spent time on the agency side at PHD, an Omnicom Media Group Company working with clients such as Bayer Animal Health and Humana.
The backlash against big data has been going on for a few years now, not because of any inherent problems with big data, but rather because the industry has over-promised its benefits.
When busi... Read more