Remember that recent Econsultancy white paper on programmatic branding? If not, you can check out the top line summary of the paper in an older blog post of mine. OR, if you’re more of the visual t... Read more
Increasingly, marketers are combining both marketing and advertising technologies to integrate paid, owned, and earned media. This convergence of mar tech and ad tech is being driven by key factors... Read more
While programmatic technology has historically been used for direct response and acquisition marketing, marketers are increasingly applying programmatic technology to digital brand awareness campai... Read more
Edwin Lee, Global VP Retail, MediaMath, recently presented at the Digiday Brand Summit, where he addressed the fact that advertisers are demanding better ROI for their media investments, and that t... Read more
As consumers jump instantaneously from channel to channel and device to device, retail marketers are tasked with understanding consumers’ individual habits and creating consistent and relevant expe... Read more
Last, but certainly not least, is the third Marketing Visionary Dinner, taking place in Chicago on Tuesday May 12th.
Sheryl Pattek, Vice President and Principal Analyst serving CMO Professionals a... Read more
It’s currently 75 degrees in NYC, and the temperature is supposed remain in the high 70s for the rest of the week; it feels like July in May and everyone has one word on their mind: Summer.
Advert... Read more
Mark your calendars, MediaMath’s Marketing Visionary Dinner is taking place in San Francisco on May 7th, 2015. Sheryl Pattek, Vice President and Principal Analyst serving CMO Professionals at Forre... Read more
Coming off the release of the MediaMath sponsored paper, “The Global Review of Data-Driven Marketing and Advertising,” Adweek has created an infographic based on its findings. The infographic high... Read more
MediaMath’s Marketing Visionary Dinner is rapidly approaching for those digital marketers (both brand and agency side) in the New York City area. Sheryl Pattek, Vice President and Principal Analyst... Read more