Sara Skrmetti is the Senior Product Director of Social at MediaMath, where she manages the product teams that are integrating MediaMath’s platform with the media supply on the largest social media networks. Sara is an expert in applying algorithms to the advertising industry, and helped develop and commercialize MediaMath’s Optimization and Attribution products. A member of the MediaMath team since 2012, she has helped build the product, product strategy, and customer yield teams as the company has grown. Previous to MediaMath, Sara wrote algorithms for an engineering firm, and earned her undergrad and graduate degrees at the University of North Carolina at Chapel Hill, where she specialized in applying mathematical models to decision-making.
Marketers have woken up to the fact that their communication with consumers needs to be consistent across every touch point. There’s just one problem: Some touch points remain resistant to becoming... Read more