Pranjal leads MediaMath’s India business as the Country Manager for India. Prior to this, Pranjal was heading the Ad Sales team at Flipkart for their Electronics vertical. Pranjal brings a wealth of regional expertise to Mediamath including a combination of technical knowledge, business acumen and far-reaching industry experience across digital, marketing and ad-tech. Pranjal is overseeing MediaMath’s growth across India and is ensuring the demands of its clients and partners are satisfactorily met.
Programmatic in India is still at a nascent stage. Though the programmatic penetration in India has reached 38%, it is largely concentrated in very specific pockets and it still has a long way to g... Read more