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About Parker Noren

Parker is Senior Director, PSO and joined MediaMath in 2015, focusing on research to improve programmatic campaign performance and consulting with clients on how to apply these learnings to their specific situations. Prior to MediaMath, he spent 6 years with Nielsen consulting clients on brand growth strategy and innovation. In this role, Parker had a strong focus on matching marketing strategies with the consumer path to purchase. Outside of work, you can find Parker anywhere there is great fly fishing.



Latest articles by Parker Noren



ARTICLE

Is Context King For Prospecting?

We’ve never met a marketer who isn’t looking to expand his or her brand’s penetration, and prospecting through programmatic provides an opportunity to find new consumers more precisely than mass br... Read more

ARTICLE

Why Clicks Don’t Equal Brand Engagement

Our own Parker Noren, Director of Programmatic Strategy and Optimization at MediaMath, takes on brand engagement in a recent article published by Modern Marketing Xchange. Noren suggests it's time ... Read more