Parker leads Marketing Strategy Consulting for MediaMath and helps clients maximize brand growth by creating a uniform approach across consumer insights, brand strategy and media activation functions. This drives better performance in downstream execution by improving upstream processes and decisioning. Prior to joining MediaMath, Parker consulted clients on brand growth and innovation strategy while at Nielsen.
This byline originally appears on MediaPost.
The question of whether or not to take programmatic in-house is often presented as a binary choice. It’s not.
Brands like L’Oreal, Sprint and Net... Read more
This post originally appeared on MarTech Advisor
Marketers and the digital ecosystem have fine-tuned activation methods that best leverage digital platforms and programmatic technology for direc... Read more
This byline by Parker Noren, Senior Director, Programmatic Strategy & Optimization, originally appears in CommPRO.Biz.
Ten years after its birth, programmatic advertising is in its awkward ... Read more
This byline originally appeared on MarTech Advisor.
Programmatic has a creative problem. It’s not that programmatic and creativity can’t co-exist. It’s that the approach by which organizations ... Read more
Brand success means driving sustainable growth, and marketers typically turn to three overarching strategies to achieve it. Two are focused on existing consumers and aim to get them to either use m... Read more
This article by Parker Noren, Director, Programmatic Strategy & Optimization, MediaMath, originally appeared in MarTech Advisor. Noren suggests marketers can increase customer adoption through ... Read more
This article originally appeared on iMediaConnection.
Starting in 2015, there has been an unprecedented volume of agency reviews. Just in the United States, E*Trade and Delta put a combined $130 m... Read more
CMOs are expected to outspend CIOs for the first time ever by 2017, according to a 2015 report by Gartner. With the increased responsibility for choosing technology, including software and provider... Read more
We’ve never met a marketer who isn’t looking to expand his or her brand’s penetration, and prospecting through programmatic provides an opportunity to find new consumers more precisely than mass br... Read more
Our own Parker Noren, Director of Programmatic Strategy and Optimization at MediaMath, takes on brand engagement in a recent article published by Modern Marketing Xchange. Noren suggests it's time ... Read more