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About Parker Noren

Parker leads Marketing Strategy Consulting for MediaMath and helps clients maximize brand growth by creating a uniform approach across consumer insights, brand strategy and media activation functions. This drives better performance in downstream execution by improving upstream processes and decisioning. Prior to joining MediaMath, Parker consulted clients on brand growth and innovation strategy while at Nielsen.


Latest articles by Parker Noren



ARTICLE

Is Context King For Prospecting?

We’ve never met a marketer who isn’t looking to expand his or her brand’s penetration, and prospecting through programmatic provides an opportunity to find new consumers more precisely than mass br... Read more

ARTICLE

Why Clicks Don’t Equal Brand Engagement

Our own Parker Noren, Director of Programmatic Strategy and Optimization at MediaMath, takes on brand engagement in a recent article published by Modern Marketing Xchange. Noren suggests it's time ... Read more