Natraj is the product owner for MediaMath’s Lift Measurement product. He joined the company last spring with five years of experience in analytics and product management in the finance and insurance industries, and 10 years of experience in philanthropic giving.
The number one question advertisers are asking now is, "How can I measure incrementality?" In other words, “Did my ad campaign cause the consumer to convert?”
There have been many methods for me... Read more