About Michael Neiss

Mike is the product owner for MediaMath’s Brain algorithm and optimization tools. He joined the company four years ago from business school at the University of Chicago and earlier in his career worked in investment banking and distressed debt research.

Latest articles by Michael Neiss


The Role of Viewability

Over the past few years there has been a lot of discussion about viewabilty. Does viewability really matter though? The answer is a frustrating “yes, but…” Viewability tends to matter less for d... Read more