Mike is the product owner for MediaMath’s Brain algorithm and optimization tools. He joined the company four years ago from business school at the University of Chicago and earlier in his career worked in investment banking and distressed debt research.
Over the past few years there has been a lot of discussion about viewabilty. Does viewability really matter though? The answer is a frustrating “yes, but…”
Viewability tends to matter less for d... Read more
Read any marketing trade publication and “optimization” is a term that regularly pops up in the context of digital ad campaigns. But what does it mean to really “optimize” a campaign—and why should... Read more
There’s a reason programmatic is expected to grow nearly 1,000% in the next three years: It’s efficient.
Written I/Os, phone calls, and working lunches were all hallmarks of traditional media buyin... Read more
I think it’s a fair assumption that single-channel marketing is a thing of the past. Gone are the days of direct mail only, even for old-school publishers. Today’s media mix has to bridge a broad ... Read more