Michael Weaver has been a digital advertising industry leader and innovator for more than two decades. Weaver has helped shape both desktop and digital advertising as an early member of Bluestreak and founder of Third Screen Media. He was also a key player in driving advertising revenue at other companies such as Microsoft, Crisp, Phluant Mobile and Hipcricket.
As Vice President of Product Strategy, Michael is responsible for guiding MediaMath’s channel advertising efforts across Mobile, Video, Audio, Social and Out of Home (OOH) for programmatic media in RTB, Direct, Private Marketplaces and other media buying methodologies.
As we celebrate 10 years of programmatic advertising, we take a look at how the industry will evolve --- where channel-specific media buyers will start to adopt a more audience-based approach by us... Read more
The biggest mobile event of the year is just around the corner and, we at MediaMath will join more than 2,200 companies to exhibit at the Mobile World Congress 2017. Industry experts will be lining... Read more
This article originally appears on iMedia Connection.
A lot of marketers are "doing mobile" -- but as part of something else as opposed to making "everything else" a part of mobile. Approaching i... Read more
Since the very beginning of mobile marketing (not that long ago, all things considered) there were really two camps. For the sake of this article, let’s say that there are the dreamers and the worr... Read more