Lauren Fritsky is the Director of Content at MediaMath. A native of the Jersey Shore and a former expat in Australia, Lauren graduated from La Salle University in Philadelphia with an English degree that she has put to use as a print journalist, magazine editor, professional blogger and now content marketer. She loves to travel, read true crime books and eat all the dark chocolate.
DMNews recently issued an eBook titled "One Tough Question" on data quality. In it, they ask specifically what steps marketers should take to ensure first-party data is reliable, non-duplicative, u... Read more
How do adtech companies balance technical skill and creativity in the talent they hire? For Digiday's recent Careers column, Jenna Griffith, SVP, Head of Professional Services for MediaMath, weighs... Read more
Machine learning and artificial intelligence are being used across industries to help mine vast quantities of data. For a recent article on ComputerWeekly.com, Heather Blank, MediaMath SVP of Audie... Read more
Joe Zawadzki has been at the game for almost 20 years.
After starting his career as a financial analyst building real estate valuation models, he launched his very first start-up--- a suite of a... Read more
Push marketing, pull marketing, paid, owned, earned media---none of it matters if it's not for the sake of brokering a conversation with a consumer.
Take it from someone who knows, our CMO Joann... Read more
At Mobile World Congress last month, Michael Weaver, VP, Channel Solutions at MediaMath, interviewed Iliccio Elia, head of mobile DigitasLBi, on the importance of geolocation. The below synopsis of... Read more
This interview has been translated from an article on ExchangeWire.
1. Identity Management has become one of the new industry buzzwords, but what does that term exactly mean?
Identity Managem... Read more
This byline is by Luis Arvizu, VP Commercial for LATAM and US Hispanics at MediaMath. It originally appears on Forbes Mexico and has been translated below.
Ten years ago, the first DSP (Demand ... Read more
In our latest installment, we sit down with MediaMath CEO Joe Zawadzki to dish on the world of data-driven marketing. Are marketers really living in a data-driven world? What does the term mean in ... Read more
Like other marketing trends such as mobile and attribution, the convergence of adtech and martech has taken some time to actually come to fruition. Part of the reason why this has occurred is becau... Read more