About Lauren Fritsky

Lauren Fritsky is the Senior Director of Content at MediaMath. A native of the Jersey Shore and a former expat in Australia, Lauren graduated from La Salle University in Philadelphia with an English degree that she has put to use as a print journalist, magazine editor, professional blogger and now content marketer. She loves to travel, read true crime books and eat all the dark chocolate.

Latest articles by Lauren Fritsky


What Do You Love About Marketing?

Valentine’s Day. It makes some people go “Aww” and others go “Ugh.” Regardless of how you feel about the holiday, we decided to use it as a force for good by asking some of our MediaMathers what th... Read more


Cup of Joe with Joe…Data-Driven Marketing

In our latest installment, we sit down with MediaMath CEO Joe Zawadzki to dish on the world of data-driven marketing. Are marketers really living in a data-driven world? What does the term mean in ... Read more