Lauren Fritsky is the Senior Director of Content at MediaMath. A native of the Jersey Shore and a former expat in Australia, Lauren graduated from La Salle University in Philadelphia with an English degree that she has put to use as a print journalist, magazine editor, professional blogger and now content marketer. She loves to travel, read true crime books and eat all the dark chocolate.
The interview originally appears on MarTechSeries.
Tell us about your role and how you got here. What inspired you to be part of the programmatic industry?
I started in a mobile ad network to... Read more
IAB Europe's Interact 2018 took place in Milan, Italy last month, and Wil Schobeiri, MediaMath CTO, presented a training on the organization's Transparency & Consent Framework with Matthias Mat... Read more
As part of our series with Beet.tv on creating a consumer-first ecosystem, Andy Plesser interviewed Danny Sepulveda, VP, Global Government Relations, on what the GDPR could mean for countries outsi... Read more
Brands can now leverage data to understand what their customers are interested in, when they are most willing to buy, the likelihood of a purchase decision and the right time and place to deliver a... Read more
Happy May! What was on the minds (and search history) of our MediaMath blog readers for the month of April? See below for a recap of the most read blog posts for the month.
How Omnichannel Dri... Read more
We are proud of Marrah Africa, Global Expansion Manager at MediaMath, for being recognized as one of the IAB Singapore Programmatic Committee's Rising Stars. Read a bit about the honor below and th... Read more
Earlier this year, we released a case study on our work with REA Group to increase targeting accuracy and improve audience scale through a DSP+DMP implementation. Last week, CMO.com.au interviewed ... Read more
GDPR comes into effect in six weeks. Are publishers, advertisers and tech providers prepared?
At AdExchanger's PROGRAMMATIC I/O event in San Francisco last week, Alice Lincoln, VP, Data Policy a... Read more
In the US, native advertising makes up more than half of all digital display spending, with spend to increase 31 over 2017. Nicole Perrin of eMarketer published her report US Native Digital Display... Read more
Marketing has come a long way over the last 20 years, but there is still work to be done to create experiences that consumers love. Innovations in technology, processes and creativity are pushing t... Read more