Karen Chan is the Director of Emerging Channels at MediaMath. Focusing on digital out of home, audio, and augmented and virtual reality, she is building up the capabilities for marketers and agencies to diversify, expand, and try out different programmatic channels to reach their audience. Since graduating the University of California, Berkeley, Karen has touched many facets of advertising at the beginning of their explosion in the industry. Starting her career as a media planner of display ad networks and virtual worlds at Alloy Digital (now Defy Media), she moved to develop high impact roadblocks, sponsored editorial content, native placements, social and influencer programs, and conference and event brandings at SheKnows Media. She has worked with a variety of agencies and brands including Henkel, Universal Pictures, NBC, P&G, Best Buy, and Toyota.
How do you reach consumers who are chilling with Netflix and blocking ads on mobile and desktop?
One attractive option is programmatic audio. Even consumers who are expert at tuning out ads else... Read more
In just under a month, I’ll descend upon the French Riviera with tens of thousands of other digital marketing professionals, all hoping to be inspired, connect with clients and partners, and networ... Read more