Julia Welch, VP, Product, Curated Market alongside her team created and executed the vision and product that became the MediaMath Curated Market. Julia is passionate about brand safety and buy side addressability in the digital marketing ecosystem.
Prior to joining MediaMath’s product team, she was in client service for 7 years, she has over 6 years in digital marketing and media, working with global Fortune 500 companies. Prior to MediaMath, Julia obtained her CPA while working for Ernst & Young in their Global Financial Services Office.
Julia’s passion for data-driven decision making stems from her time as an auditor, where she used data analysis to drive all auditing decisions. Julia’s passion for media and technology began with her search to find a new career path in the advertising space.
Right now, marketing isn’t working for a lot of people.
It definitely is not working for marketers who, even now, more than two decades into digital and more than a decade into programmatic, are... Read more
Private deals are an important tool to access premium inventory. Many advertisers resort to them to exercise control of exactly where their brand appears. Others do it to ensure placement on top ti... Read more
So far, 2017 has been the year where advertisers have really put their foot down about where their ads are appearing. And they should!
In response to threats to brand safety and fraud, brands ar... Read more