As Senior Director, Channel Solutions, Video, at MediaMath, John is responsible for video strategy and revenue growth, working directly and indirectly with clients globally and in collaboration with business units throughout the organization. John was previously in business development, focused on video, creating media and data/tech partnerships across the ecosystem. Prior to joining MediaMath, John held roles in the market research industry and at ReturnPath, the worldwide leader in email intelligence, in business development, account management and product management.
This article originally appears on MediaPost.
YouTube, Facebook, Amazon and Netflix all have mountains of data on their users. They are also digital natives that operate on the backbone of the ... Read more
This post originally appeared on MediaPost.
With consumer behavior changing, new technology, and new entrants in the TV industry, it’s more difficult now than ever before to define the term “TV... Read more
This byline originally appeared on MediaPost.
TV is dead. We hear this at a regular clip these days. This sort of speculation is apparent across the industry, with conversations driven by fear ... Read more
With online video ad completion rates growing year over year across devices, it’s becoming clear to marketers that online video advertising is a channel that can’t be ignored. That’s why programmat... Read more
This blog post was first published as a guest post on BrightRoll's blog. BrightRoll is a silver certified OPEN partner.
As forecasts for digital video ad spend continue to make headlines, the impa... Read more
This article originally appeared on iMedia Connection.
With the rapid rise of digital video consumption, marketers have begun taking advantage of its growing popularity to deliver advertising mess... Read more
With programmatic spending growth predicted to remain strong for the next several years, agency and brand marketers alike have the opportunity to engage consumers in a wide variety of ad formats a... Read more
Thinking about mixing a little video into your next campaign? Our recent tips for planning and targeting your video campaign will start you off on the right foot.
But what then? How do you ensure m... Read more
According to Forrester Research, online video will jump by 23% in 2013 to a total market value of about $3.6B - with RTB representing 19% of that spend. What’s more, in-stream video ads have shown ... Read more
While masterful copy and great design both captivate audiences, video is the best medium for storytelling as it provides a multi-sensory experience that engages audiences in ways that other mediums... Read more