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About John DeFilippis

As Senior Director, Display and Native, at MediaMath, John is responsible for display and native strategy and revenue growth, working directly and indirectly with clients globally and in collaboration with business units throughout the organization.


Latest articles by John DeFilippis



ARTICLE

TV In 2027: Everywhere, Granularly Focused

This post originally appeared on MediaPost.  With consumer behavior changing, new technology, and new entrants in the TV industry, it’s more difficult now than ever before to define the term “TV... Read more

ARTICLE

3 Ways to Integrate Video Into Campaigns

This article originally appeared on iMedia Connection. With the rapid rise of digital video consumption, marketers have begun taking advantage of its growing popularity to deliver advertising mess... Read more

ARTICLE

Five Tips to Amplify Video ROI

Thinking about mixing a little video into your next campaign? Our recent tips for planning and targeting your video campaign will start you off on the right foot. But what then? How do you ensure m... Read more

ARTICLE

Five Great Ways to Fly Right With Video

According to Forrester Research, online video will jump by 23% in 2013 to a total market value of about $3.6B - with RTB representing 19% of that spend. What’s more, in-stream video ads have shown ... Read more