About John DeFilippis

As Senior Director, Channel Solutions, Video, at MediaMath, John is responsible for video strategy and revenue growth, working directly and indirectly with clients globally and in collaboration with business units throughout the organization. John was previously in business development, focused on video, creating media and data/tech partnerships across the ecosystem. Prior to joining MediaMath, John held roles in the market research industry and at ReturnPath, the worldwide leader in email intelligence, in business development, account management and product management.

Latest articles by John DeFilippis


TV In 2027: Everywhere, Granularly Focused

This post originally appeared on MediaPost.  With consumer behavior changing, new technology, and new entrants in the TV industry, it’s more difficult now than ever before to define the term “TV... Read more


3 Ways to Integrate Video Into Campaigns

This article originally appeared on iMedia Connection. With the rapid rise of digital video consumption, marketers have begun taking advantage of its growing popularity to deliver advertising mess... Read more


Five Tips to Amplify Video ROI

Thinking about mixing a little video into your next campaign? Our recent tips for planning and targeting your video campaign will start you off on the right foot. But what then? How do you ensure m... Read more


Five Great Ways to Fly Right With Video

According to Forrester Research, online video will jump by 23% in 2013 to a total market value of about $3.6B - with RTB representing 19% of that spend. What’s more, in-stream video ads have shown ... Read more


Digital Video is Invaluable for Advertisers

While masterful copy and great design both captivate audiences, video is the best medium for storytelling as it provides a multi-sensory experience that engages audiences in ways that other mediums... Read more