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About John Slocum

John Slocum is the VP of MediaMath’s Data Management Platform. A recovering engineer and New England native, John puts to use engineering and MBA degrees from Worcester Polytech and Boston University at every opportunity. John’s broad software and product background spans CAD, IT and Ad Tech industries.


Latest articles by John Slocum



ARTICLE

Big Data in the Age of the Consumer

Programmatic marketing is entirely dependent on big data. Our ability to deliver a compelling consumer experience requires our ability to understand and orchestrate data across marketing channels— ... Read more

ARTICLE

The Changing Face of Audience Segmentation

Let’s all pause for a moment and remember a simpler time. It was a time when consumer behavior was largely confined to a single desktop device. It’s back when the customer journey was described as ... Read more