John Slocum is the VP of MediaMath’s Data Management Platform. A recovering engineer and New England native, John puts to use engineering and MBA degrees from Worcester Polytech and Boston University at every opportunity. John’s broad software and product background spans CAD, IT and Ad Tech industries.
MediaMath’s John Slocum recently penned a column for AdExchanger’s Data-Driven Thinking on why proprietary universal identity efforts will hurt, not help, the marketing ecosystem. Below, he shares ... Read more
MediaMath's John Slocum recently penned a column for AdExchanger's Data-Driven Thinking on why proprietary universal identity efforts will hurt, not help, the marketing ecosystem. Below, he shares ... Read more
Everything comes full circle. Overalls are back in fashion for our kids two decades after we donned them in homeroom. The movie It was just remade last year. Even Zima, which went off the market 10... Read more
Programmatic marketing is entirely dependent on big data. Our ability to deliver a compelling consumer experience requires our ability to understand and orchestrate data across marketing channels— ... Read more
Digital identity today is deeply fragmented. Browsers, device manufacturers, telecommunication and media companies, marketers and the industry infrastructure that connects them have created dozens ... Read more
What if I said you could know the future, just like the fictional character Biff Tannen from Back to the Future? When Biff stole a time machine and brought future knowledge back to his younger self... Read more
Let’s all pause for a moment and remember a simpler time. It was a time when consumer behavior was largely confined to a single desktop device. It’s back when the customer journey was described as ... Read more