Joanna joins MediaMath from AdExchanger where she was the founding member of the AdExchanger Research practice, developing syndicated primary research in the areas of programmatic advertising and audience targeting, and serving as an expert partner to marketers, agencies, publishers and advertising and marketing technology companies. Prior to AdExchanger, Joanna spent three years at Forrester Research, serving as Principal Analyst. Joanna has more than 15 years of experience in the marketing leadership industry. She started at digital advertising agency Avenue A in New York and was a founding member of Razorfish's ATOM Systems agency trading desk. More recently, she ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns. Joanna graduated from Vassar College with a B.A. in psychology. She was a member of Phi Beta Kappa and graduated with departmental and general honors.
Think back to 2007. George W. Bush was president. The iPhone just hit the market. The Cannes Grand Prix award went to a series of magazine ads for Tide Ultra laundry detergent.
I wasn’t at that ... Read more
This byline originally appeared on Marketing Tech.
Every marketer knows the route to true consumer engagement no longer runs along a single path. An explosion of innovative technologies, channel... Read more
This byline originally appeared on BandT.
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This byline originally appeared on MediaPost.
The convergence of ad-tech and mar-tech has, in theory, been happening for years. We can now technologically hook together systems powering paid (ad-... Read more
This byline originally appeared on CMSWire.com.
Late last year, I told an interviewer, “You can have lots of data and still suck at marketing.”
This statement still holds true as we head into the... Read more
I’ve just returned from my first Cannes Lions and I find myself coming home totally inspired.
With attendees ranging from programmatic marketing technology leaders like us to powerhouse agency gro... Read more
In three weeks, I’m headed off to Lions, France to attend Cannes Lions for the first time. It’s MediaMath’s fifth year sponsoring the event as a global company with deep roots in EMEA.
The Lions f... Read more
This byline originally appeared yesterday on Fortune.com
Every leader makes tough decisions differently, depending on their leadership style, which is often the result of prior experiences and pers... Read more
Today marks my first official day as the new Chief Marketing Officer at MediaMath. And boy did I pick a good time to join. The company moved into 4 World Trade Center last week, giving me sweeping ... Read more