Jacob Ross is the Chief Product Officer at MediaMath. Based in New York City, Jacob joined MediaMath in October 2014. He most recently served as Chief Revenue officer at Metamarkets, a leading analytics platform for programmatic advertising. Prior to this role, Jacob served as Managing Director of Criteo, North America, and as Vice President of Advertising Platforms at Demand Media.
Ten years ago, MediaMath was one of the first companies to introduce programmatic marketing as a framework for buying and selling remnant display inventory. At that point, the promise of machine-le... Read more
You’ve likely seen stories in the press over the last few weeks about brands taking greater control of their media supply. They’re doing this to proactively keep their ads off media that damages th... Read more
The advertising industry loses about $18.5 billion annually to ad fraud, according to a report released recently by Distil Networks. Fortunately, we know it is a problem and have the solutions need... Read more
This post originally appeared on the Adroit Digital blog. It was written by Jacob Ross, President of Adroit Digital.
Adroit is moving to 4 World Trade Center next week, joining the rest of the Ne... Read more