Greg is part of the founding team at MediaMath. In his current role, Greg drives business development efforts of programmatic marketing practices for MediaMath's most strategic clients, partners, and distributors. Greg created the company’s first reporting and analytics platform that offered a data mining and insights suite for the world’s earliest adopters of programmatic marketing. In 2011, Greg moved to London to establish MediaMath’s global operations and in 2013 launched MediaMath’s OPEN Partnership Program, leading media, data, and technology partnerships throughout the world.
Before co-founding MediaMath, Greg led advertiser media strategy at [x+1]/RocketFuel, working with global brands on website and media optimization. Prior to [x+1]/Rocketfuel, Greg worked in roles across econometric data modeling, marketing strategy, and integration of marketing platforms for Fortune 500 companies at Nielsen and Accenture.
Greg holds a BS in Industrial Engineering from Texas A&M University and an MBA from Fordham University with concentrations in accounting and finance.
For years, MediaMath has championed the convergence of paid, owned and earned media as the marketer’s holy grail of enabling cohesive communication to consumers through every marketing touchpoint. ... Read more