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About Floriana Nicastro

Leading the next phase of Mobile product evolution, Floriana brings deep programmatic adverting expertise and a clear point of view on the direction of mobile marketing. With over four years of mobile business development, product innovation, product marketing and client solutions, Floriana has a deep understanding of the Mobile media landscape, technologies and marketer challenges.


Latest articles by Floriana Nicastro



ARTICLE

Why Consumers Love Opt-in Video

In today’s media environment, attention is a valuable and increasingly scarce commodity. Consumers are exposed to up to 10,000 brand messages a day and switch screens as much as 21 times an hour. T... Read more