Elise is MediaMath’s Head of Multicultural Marketing and Inclusion. In her role, she helps MediaMath think about and better position diversity and inclusion within the workforce, workplace and marketplace, and inspires others to do the same.
Previously, she founded and led MediaMath’s global educational arm New Marketing Institute, which includes internal and external training initiatives, certification, enterprise education and global program development. Successfully transitioning from the financial sector as a global trainer at Thomson Financial (Thomson Reuters), Elise started out her digital marketing career at Right Media (acquired by Yahoo) where she transformed their internal training program and founded Right Media University for the Sales, Operations and Technical Support Teams.
I joined MediaMath in January of 2012, and we launched the New Marketing Institute (NMI), MediaMath’s educational arm, shortly thereafter, with the aim of pushing the educational boundaries within ... Read more
MediaMath is committed to driving deeper the digital dividends of programmatic advertising to a more diverse and inclusive group of people at home and abroad. It is the right thing to do and prese... Read more
“You get in life what you have the courage to ask for.” – Oprah Winfrey
This quote resonated with me on so many levels as we celebrate the social, economic, cultural, and political achievements ... Read more
As graduation season rolls around each year, I often attend career fairs with recent grads who are interested in a career in ad tech. I can expect to come across some bright young people who are e... Read more
As we look back at the past five years of the New Marketing Institute (NMI), it’s hard not to feel a sense of accomplishment and pride. When I first joined MediaMath and launched NMI, it was an exc... Read more
This article originally appeared in Fortune's Leadership Insiders column, authored by Elise James DeCruise, VP, New Marketing Institute at MediaMath.
The Leadership Insiders network is an online ... Read more
This byline originally appeared on Recruiter.com
Over the past few years, millennials have developed a negative reputation as the lazy, self-indulgent “me-me-me generatiom.” However, when you look... Read more
This byline originally appeared on HR.BLR.com.
Slowly but surely, Millennial workers are taking over the U.S. labor force. In 2015, for the first time, they surpassed Generation X as the largest s... Read more
The New Marketing Institute recognizes that there is a large talent and education gap in the digital marketing industry. This shortage exists for both genders, but we also acknowledge that women in... Read more