Elise oversees internal and external training initiatives, certification, enterprise education and global program development at MediaMath through the New Marketing Institute (NMI) where she leads a global team of 29, touching 16 different countries. She joined MediaMath in January of 2012, bringing with her 15 years of experience managing, facilitating and building targeted training programs from the ground up. She launched NMI shortly thereafter – in Q2 of 2012. In the 4 years since launch, she’s led the charge in building a team of training professionals who share in her passion for educating and empowering the new generation of marketing professionals.
Successfully transitioning from the financial sector as a global trainer at Thomson Financial (Thomson Reuters), Elise started out her digital marketing career at Right Media (acquired by Yahoo) where she transformed their internal training program and founded Right Media University for the Sales, Operations and Technical Support Teams. By ensuring training curriculum aligned with the overall strategy she was able to directly impact company culture by driving individual, team and organizational performance. Elise continued her career at Macys.com within the e-commerce division, facilitating and developing curriculum for the New York employees focusing on merchant, marketing, platform and leadership skill development across the organization. By identifying department specific and business needs Elise was able to directly contribute to the corporate vision, ensuring high performance.
Elise maintains a strong presence on the board of prominent industry and L&D organizations such as the IAB and ATD. She holds a seat on the IAB Board and is also part of the IAB Digital Leadership Program, which helps foster growth for the next generation of digital marketing and advertising executives. She has also joined the Association for Talent Development (ATD) as a member of the ATD Forum Advisory Group, helping to shape forum activities through thought leadership and collaboration.
Elise holds a B.A., in Communications, PR & Advertising along with a M.S., in Instructional Leadership and Business Communications from Robert Morris University. Elise resides in Bergen County New Jersey with her husband and two children. In her spare time she enjoys traveling, spending time with family and friends, going to concerts, playing basketball, watching sports, mentoring and providing career development coaching to former and current student-athletes who are making a transition into the corporate world.
MediaMath is committed to driving deeper the digital dividends of programmatic advertising to a more diverse and inclusive group of people at home and abroad. It is the right thing to do and prese... Read more
“You get in life what you have the courage to ask for.” – Oprah Winfrey
This quote resonated with me on so many levels as we celebrate the social, economic, cultural, and political achievements ... Read more
As graduation season rolls around each year, I often attend career fairs with recent grads who are interested in a career in ad tech. I can expect to come across some bright young people who are e... Read more
As we look back at the past five years of the New Marketing Institute (NMI), it’s hard not to feel a sense of accomplishment and pride. When I first joined MediaMath and launched NMI, it was an exc... Read more
This article originally appeared in Fortune's Leadership Insiders column, authored by Elise James DeCruise, VP, New Marketing Institute at MediaMath.
The Leadership Insiders network is an online ... Read more
This byline originally appeared on Recruiter.com
Over the past few years, millennials have developed a negative reputation as the lazy, self-indulgent “me-me-me generatiom.” However, when you look... Read more
This byline originally appeared on HR.BLR.com.
Slowly but surely, Millennial workers are taking over the U.S. labor force. In 2015, for the first time, they surpassed Generation X as the largest s... Read more
The New Marketing Institute recognizes that there is a large talent and education gap in the digital marketing industry. This shortage exists for both genders, but we also acknowledge that women in... Read more
Meeting the learner where there are is a hallmark of our philosophy in the New Marketing Institute. That’s because each current or aspiring marketing professional comes from their own unique backgr... Read more