Ben Kartzman is CEO and co-founder of Spongecell. Under Ben’s leadership, Spongecell has become one of the fastest-growing companies in the United States. Before co-founding Spongecell, Ben worked at venture-backed Guidester (now Searchandise.net) in product and business development. Prior to that, Ben worked in consulting, first at Bridgeline Software and then at Accenture. Ben graduated with honors from Carnegie Mellon with a dual BS in Human Computer Interaction and Information & Decision Systems.
As a MediaMath partner in programmatic creative, we help advertisers leverage customer data and brand content to personalize ads for maximum relevance to consumers. How exactly does this work, and ... Read more