Anna is currently a partner manager of MediaMath’s Global Media Partnerships, enabling our clients to connect with global supply. Recently, Anna led the launch of MediaMath’s LITE integration program, in which SSPs and exchanges can seamlessly integrate with MediaMath’s demand. Anna graduated from Columbia University, where she studied Mathematics and Statistics. She enjoys running in Central Park, watching dog documentaries on Netflix with her 13-year old Jack Russell and cooking up a storm.
The programmatic industry has had to quickly adopt to the rise of mobile, given that in 2015 mobile eclipsed desktop as the preferred medium for internet usage (70 percent of internet usage is on a... Read more
SSPs, exchanges and DSPs aim to connect the world’s demand and supply at scale. Why all the middlemen? Exchanges and other intermediaries exist to minimize the number of direct connections. This sa... Read more