Amarita Bansal is Senior Content Manager at MediaMath. In her role, Amarita provides thought leadership in the adtech space by fostering relationships across every team at MediaMath, producing content for the blog, demand generation initiatives, media placements and bylines. She also guides the content strategy for our account-based marketing efforts.
Born and raised in West London, New York City is now her adopted home town. An alumna of Northwestern University’s Medill School of Journalism, Amarita has produced content across all digital platforms, previously working at Associated Press in the London bureau. She’s a pilates enthusiast and loves to go giggin’.
This Q&A with Chris Victory, VP Partnerships at MediaMath, originally appeared on eMarketer.
Even when digital ads are highly targeted down to individual users, it’s hard to get consumers to... Read more
This article originally appeared on Teads.TV.
On Tuesday, December 5, 2017, Teads brought together industry experts from the IAB Tech Lab, Forbes Media, Google, The Economist and our own Lewis R... Read more
This article originally appears in Forbes.
It is somewhat safe to predict that AI will continue to be at the top of the hype cycle in 2018. But the following 51 predictions also envision it beco... Read more
After a successful #10Then10Ahead campaign commemorating 10 years of programmatic innovation, we've put together an interactive eBook looking at how the next 10 years of programmatic will change th... Read more
This article originally appeared in AdExchanger.
Brands often have a long list of people they don’t want to show ads to: customers who just bought a product, current subscribers, non-subscriber... Read more
This article originally appears in The Drum.
Right now, ‘transparency’ is the predictive text after adtech.
It is the latest and likely the most enduring concern to hit the advertising industry ... Read more
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This article originally appears on Beet.TV.
COLOGNE – Despite the many innovations birthed by the advent of digital marketing, there’s still much to be done to deliver ads to people that do... Read more