About Amarita Bansal

Amarita Bansal is Senior Content Manager at MediaMath. In her role, Amarita provides thought leadership in the adtech space by fostering relationships across every team at MediaMath, producing content for the blog, demand generation initiatives, media placements and bylines. She also guides the content strategy for our account-based marketing efforts. Born and raised in West London, New York City is now her adopted home town. An alumna of Northwestern University’s Medill School of Journalism, Amarita has produced content across all digital platforms, previously working at Associated Press in the London bureau. She's a pilates enthusiast and loves to go giggin’.

Latest articles by Amarita Bansal


18 Programmatic Trends for 2018

When programmatic turned 10 last year, our CEO Joe Zawadzki shared his thoughts on what the next 10 years could look like: “Programmatic in 10 years’ time kind of disappears. It will be the way tha... Read more


Pandora Debuts Programmatic Audio Ads

This article originally appears on AdAge.  Pandora said Tuesday that it will now offer its audio inventory programmatically through popular demand-side platforms such as MediaMath, The Trade Des... Read more


Inside the System: Humans in the AI Loop

This article originally appeared in DMN News. If the future was perfect, every digital marketer would install an AI system, flip a switch, and have it operate on auto-pilot. It would manage eve... Read more