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ARTICLE

Are Singapore Companies Prepared for the GDPR?

May 9, 2018 — by Lauren Fritsky

Brands can now leverage data to understand what their customers are interested in, when they are most willing to buy, the likelihood of a purchase decision and the right time and place to deliver an ad. There is no doubt that the upcoming GDPR implementation will now prompt questions globally on how the digital advertising ecosystem is using data and will challenge the industry to evolve and adapt to the regulation.

The Business Times recently interviewed Alice Lincoln, our VP of data policy and governance, on what Singapore businesses should consider to prepare for the GDPR launch on May 25. Alice shared that, “As marketers in Singapore are looking to deliver more customer-centric, relevant and meaningful marketing experiences, data-driven marketing through the use of programmatic technology has risen in prominence. There is no doubt that the upcoming GDPR implementation will now prompt questions globally on how the digital advertising ecosystem is using data and will challenge the industry to evolve and adapt to the regulation.”

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