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ARTICLE

APAC: 2017 Programmatic Trends

December 27, 2016 — by MediaMath    

With 2017 around the corner, programmatic continues to grow with digital ad spending reaching record highs yet again. We take a look at what’s trending next year in the programmatic scene across North America, EMEA, LATAM and APAC.

APAC is forecasted to have $1.48 billion smartphone users by 2019, due to a surge in smartphone adoption coming from emerging markets like China and India.

crf-2200_apac-2017-global-programmatic-trends-web