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ARTICLE

5 Key Ways LATAM Can Maximize the Potential of Programmatic

November 15, 2016 — by Catherine Archer

Last week, we released a report with comScore called The State of Programmatic Buying in Latin America, which analyzed the challenges and opportunities for advertisers, agencies and publishers to consider in order for programmatic to reach its full potential. The research was based on 52 individual interviews with marketing executives across brands, agencies, publishers and technology providers in Mexico, Colombia, Argentina and Brazil. We’ve compiled an infographic with five key takeaways for the LATAM region to consider to meet their programmatic potential. Feel free to share with colleagues, partners and clients doing business in the LATAM region.

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