With the holiday shopping season around the corner, it’s prime time to prepare an advertising campaign strategy that accounts for the high degree of fluctuating CPMs and audience behavior characteristic of big retail days like Black Friday. But there’s more to the rise and fall of these numbers than one-off holidays. A recent AdExchanger article discusses the trifecta that most influences CPMs throughout the year: humans, advertisers and technology.
Tanuj Joshi, senior director of strategic media enablement for MediaMath, was interviewed for the story and shares insights about what MediaMath sees during certain times of the year and day and how advertisers can act upon these fluctuations for the best outcomes. Read the full story here.