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ARTICLE

10 Key Marketing Trends for 2016

December 16, 2015 — by Mary Casey

IBM has just released its “2016 Marketing Trends” white paper, an annual piece that includes insights from digital marketing leaders and IBM partners. Our CMO Joanna O’Connell contributed to this year’s guide. Some of the areas covered include:

  • Cognitive technologies change the way businesses engage with customers
  • Retargeting reaches unprecedented levels of cross-channel sophistication
  • The “Internet of Things” becomes a real factor in data collection
  • Plus more on social, video, loyalty programs and predictive marketing

Click here to download IBM’s predictions piece for 2016.