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Greg leads MediaMath’s business development efforts globally. In this role, Greg creates business and technology relationships with partners and oversees MediaMath’s OPEN Partnership program.

Greg Williams

Co-Founder, SVP OPEN Partnerships

Greg leads MediaMath’s business development efforts globally. In this role, Greg creates business and technology relationships with partners and oversees MediaMath’s OPEN Partnership program. Having focused his career at the intersection of marketing and technology, Greg is an expert in automation and large-scale technology offerings.  Leveraging his unique blend of business and technical skills, Greg works with clients and with data and inventory partners across media channels to help them build their businesses on MediaMath’s TerminalOne platform.

Prior to his move to London, Greg managed all internal and external reporting and analyses from MediaMath’s New York headquarters. In this role, Greg spearheaded the design, development, and management of MediaMath’s analytics platform.  Before co-founding MediaMath, Greg led advertiser media strategy at [x+1], working with global brands on website and media optimisation.  In that role, Greg also worked with a team to establish a new media division that quickly outpaced its established parent company. Before [x+1], Greg’s background was in econometric data modeling, marketing strategy, and integration of marketing platforms for Fortune 500 companies at Nielsen and Accenture.

Greg holds a BS in Industrial Engineering from Texas A&M University and an MBA from Fordham University with concentrations in accounting and finance.

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