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Erich is continuing to drive MediaMath’s international expansion and leading the teams that bring the fruits of MediaMath’s global technology to clients around the world.

Erich Wasserman

Co-Founder, Global Head of Key Accounts

Erich was part of the founding team at MediaMath, and created the company’s first sales and account management practices servicing what would be the world’s first adopters of programmatic technology. In 2011, Erich moved to London to establish MediaMath’s business outside of the US. In this role, he grew and led a team which focused on business expansion in EMEA and APAC, and developed these regions into substantial contributors to MediaMath’s ongoing success. Now CRO, Erich is continuing to drive MediaMath’s international expansion and leading the teams that bring the fruits of MediaMath’s global technology to clients around the world.

Alongside his business accolades, Erich held the position of Executive Director for the Foundation for Individual Rights in Education, before co-founding Hope for Vision, an organisation devoted to the treatment and cure of blinding eye diseases. Following this in 2005, as the executive director of media solutions at [x+1], he was part of the team that launched the fastest-growing business unit within the firm.

Erich earned a bachelor’s degree in political philosophy and classical piano from the University of Virginia and holds joint British and American citizenship.

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