School’s in for summer: Get the best results this season

Back-to-school is the retail industry’s second biggest shopping season of the year, with total spending for K-12 and college estimated to reach more than $121.6 billion in 2017 for parents shopping for K-12 and college students.

To help ensure you’re targeting and reaching back-to-school shoppers this summer, we’ve put together a guide with tips for your campaigns, along with some highly targeted audience segments from curated, deterministic data sources, including MediaMath Audiences.


Check out our Campaign Tips

We compiled data from a large sample of Back to School campaigns in the US and Canada to find the best tips and tricks for a successful campaign. We’ll tell you:

  • Ideal Campaign start date
  • Product verticals for back to school shopping
  • Top conversion periods for K-12 vrs. College parents
  • Omnichannel tactics to find shoppers wherever they are
  • Best practices for protecting the reputation of your brand

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Audiences

The best prospecting uses audience data that is built from actual observed consumer behaviors. We have curated the best MediaMath Audiences segments provide seasonal segments for back to school shoppers based on our proprietary data asset built on real observed behavior. Additionally, we have curated Back to School deals from our data partners that use deterministic data to build their seasonal segments. See these Mastercard segments for a 15% discount!

Data Provider Segment Name
MediaMath Audiences Interest ⤑ US ⤑ Canada ⤑ Seasonal ⤑ Back to School ⤑ College
MediaMath Audiences Interest ⤑ US ⤑ Canada ⤑ Seasonal ⤑ Back to School ⤑ Shopper
MediaMath Audiences Interest ⤑ US ⤑ Canada ⤑ Seasonal ⤑ Back to School ⤑ Mom
MediaMath Audiences In-Market ⤑ US ⤑ Canada ⤑ Shopping Behavior ⤑ Shopping Moms
MediaMath Audiences In-Market ⤑ US ⤑ Canada ⤑ Seasonal ⤑ Back to School ⤑ Shopping for Kids
MediaMath Audiences In-Market ⤑ US ⤑ Canada ⤑ Seasonal ⤑ Back to School ⤑ Shopping for Teens
US ⤑ Seasonal ⤑ Back to School ⤑ Back to School - Children's Apparel
US ⤑ Seasonal ⤑ Back to School ⤑ Back to School - Department Stores
US ⤑ Seasonal ⤑ Back to School ⤑ Back to School - Electronics
US ⤑ Seasonal ⤑ Back to School ⤑ Back to School - Family Stores
US ⤑ Seasonal ⤑ Back to School ⤑ Back to School - Mega Stores
US ⤑ Seasonal ⤑ Back to School ⤑ Back to School - Office Supplies


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