MediaMath Lookalike Audiences

Lookalike Audiences

Find more consumers at scale who look and act like your most valuable customers.

An Online Furniture Retailer Increased ROAS with Pure Prospecting view now

Marketers can reach their own customers via retargeting, but only at a somewhat limited scale. Lookalike Audiences take an advertiser’s own customer data as a seed, and use lookalike modeling to prospect other users online similar to them. Lookalike Audiences are custom-built for individual campaigns and leverage predictive analysis to find users who look and act like your most valuable customers.

Gambling Marketer Successfully Encouraged New Customers to Sign Up and Play view now

MediaMath Lookalike Audiences enable advertisers to extend awareness and convert new customers more effectively. CPAs driven by MediaMath Lookalike Audiences are up to 52% lower than CPAs driven by traditional prospecting strategies.


Drive CPAs up to 52% lower than traditional strategies.


Build custom audiences quickly and easily with a simple integrated one-step process.


Amplify your messaging by reaching more of your best prospects at scale.