MediaMath Lookalike Audiences

Lookalike Audiences

Find more consumers at scale who look and act like your most valuable customers.

An Online Furniture Retailer Increased ROAS with Pure Prospecting view now

Marketers can reach their own customers via retargeting, but only at a somewhat limited scale. Lookalike Audiences are custom-built audiences for individual campaigns that enable audience to prospect new customers modelled on their own data. Lookalike Audiences use an advertiser’s own most valuable customers as a seed, and uses lookalike modeling to find other users online similar to them.

CPAs driven by MediaMath Lookalike Audiences are up to 52% lower than CPAs driven by traditional prospecting strategies


Drive CPAs up to 52% lower than traditional strategies.


Build custom audiences quickly and easily with a simple integrated one-step process.


Amplify your messaging by reaching more of your best prospects at scale.