MediaMath Targeted Audiences

Targeted Audiences

Target users based on content and product browsing behaviors. Target Audiences are built from aggregated, anonymized and observed browsing data.

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Marketers have a lot of information about what their customers are doing on their own site, but almost no visibility on what those users are doing on other sites.

Targeted Audiences are built using aggregated, observed data on what users are browsing, to help marketers inform campaign strategy and messaging accordingly.

Understand

Unlock information on what your customers are browsing across the web, to inform strategy and messaging.

Categorize

Identify typical profile types of customers engaging with your brand, to empower a true understanding of your audience.

Activate

Target audiences immediately within MediaMath’s DSP to reach the right users with the right messaging.