MediaMath Audience Scoring

Audience Scoring

Identify the segments of your audiences with the highest proven ROI and easily target them within campaigns for optimal performance and efficiency.

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Marketers know that their existing customer base has a high propensity to return and purchase again. But identifying the segments of customers who are most likely to return and buy is almost impossible.

MediaMath Audience Scoring leverages anonymized, aggregated data from across a multitude of sites to identify which users from an existing set of customers have the highest propensity to perform a target action.

Performance

Drive CPAs lower by targeting your ad spend to customers with proven value.

Efficiency

Build audiences quickly and easily, and eliminate spend on low-propensity customers.

Scale

Amplify your messaging by reaching more of your best prospects at scale.