MediaMath Audience Insights

Audience Insights

Get insights into customer acquisition, media planning, site optimization and more through granular reports that solve user-centric digital marketing problems.

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Digital marketers must deal with a fragmented landscape of data providers and analytics platforms to get a holistic understanding of their customers. Additionally, the data being reported is often inferred – not based on directly observed behaviors – providing a much less accurate picture of what users are actually doing online.

Audience Insights allow digital marketers to understand who their users are, how they behave and differentiate what makes one user more valuable than another, toward the goal of executing efficient and effective campaign strategy and planning.

Observed

Built from actual user behaviors and transactions, not assumptions or predictions.

Robust

Understand what users are doing on other sites, not just on your own site.

Actionable

Immediately activate insights by targeting high performing audiences in MediaMath’s DSP.