MediaMath - MediaMath's Buchalter to Speak at OMMA Metrics & Measurement Event

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MediaMath's Buchalter to Speak at OMMA Metrics & Measurement Event

NEW YORK - Ari Buchalter (bio), Chief Operating Officer at MediaMath, is scheduled to speak at the OMMA Metrics & Measurement event on June 9, 2009 at the Yale Club of New York City.

Buchalter will be participating in a panel discussion titled Campaign Attribution, which will discuss the challenges, trends and possible solutions to gauging online advertising campaign success. He will be joined by other industry leaders Michael Brunick (Cadreon), Adam Goldberg (ClearSaleing), Katrin Ribant (Artemis, Havas Digital) and Esco Strong(Atlas Institute, Microsoft). The panel will be moderated by Joe Mandese, Editor in Chief of MediaPost.

OMMA Metrics & Measurement is designed to bring together members of the audience measurement, advertising and web analytics communities to discuss the state of the industry with respect to online measurement. Attendees will include brand marketers, agency executives, marketing consultancies, media companies and third-party measurement firms to examine the growing importance of metrics and measurement to their businesses.