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Google’s Ad Rivals Leap at Chance to Seize Dollars After YouTube Controversy

April 17, 2017

MediaMath releases a ‘curated market’ to address ad industry concern over brand safety. Weeks after scores of advertisers boycotted YouTube, Google is still trying to mitigate the damage. Meanwhile, long-struggling competitors in the digital ad market are seizing the moment. MediaMath Inc., a New York-based seller of software for automated online ad buying,…

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Press Release

MediaMath Launches Its Curated Market, Guaranteeing High Quality Audience Reach on Brand Safe Content

April 13, 2017

April 13, 2017: New York, New York –MediaMath, the leading independent programmatic company for marketers, today announced the launch of its Curated Market, a product that unites advertisers’ need to gain access to their best customers and prospects at scale with the requirement that those audiences are reached in premium,…

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Article

Media buyers’ biggest issue with private marketplaces

March 9, 2017

Julia Welch, vp of enterprise engagement for MediaMath, weighs in on overcoming the challenges of private marketplaces.

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Article

MediaMath Partnership Drives Expansion to India

March 8, 2017

US-based data-driven marketing firm MediaMath has begun operating in India through an agreement with Zirca Digital Solutions, now its exclusive partner in the region.

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Article

Can An Old Dog Learn New Tricks? Bob Lord Helps IBM Think Differently

March 6, 2017

IBM Chief Digital Officer Bob Lord explains how the company is partnering with MediaMath to inform its DSP with more data from IBM’s artificial intelligence (AI) engine Watson.

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