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Press Contact: Laura Colona

Press Release

MediaMath Named a Leader in Data Management Platform Report by Independent Research Firm

June 1, 2017

Position as a Leader in DMP and DSP evaluations shows MediaMath’s value to marketers NEW YORK, NY, (June 1, 2017) — MediaMath, the leading programmatic company for marketers, today announced it was named a Leader by Forrester Research, Inc. in “The Forrester Wave™: Data Management Platform, Q2 2017”. By naming us a…

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Press Release

Independent Research Firm Names MediaMath A Leader in the Omnichannel Demand-Side Platform Evaluation

May 30, 2017

MediaMath Receives the Report’s Highest Scores In Current Offering And Strategy NEW YORK, NY, (May 30, 2017) — MediaMath, the leading programmatic company for marketers, today announced it has received the highest score in the current offering category from Forrester Research, Inc. in its report, “The Forrester Wave™: Omnichannel Demand-Side Platforms,…

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Article

3 Ways Programmatic Can Graduate From Adolescence

May 12, 2017

As programmatic advertising hits its 10th anniversary, it represents more than 50 percent of all non-search digital ad spending. What began as a quirky set of technologies and protocols for monetizing long-tail display inventory is poised to become the dominant framework for all of digital advertising. The initial disruption is…

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Press Release

AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising

May 4, 2017

LONDON, May 4, 2017 /PRNewswire/ — AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity framework that enables buyers and sellers…

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Article

Programmatic Hasn’t Lived Up To Its Promise, Yet

April 18, 2017

Joanna O’Connell waxes about how far programmatic has come and still has to go in MediaPost.

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