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Press Contact: Laura Colona

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MediaMath Adopts Ads.Txt, But the Ad Fraud War is Far From Won

October 5, 2017

MediaMath, one of marketers’ more widely-used platforms to buy digital ads, announced Thursday that it will begin aggressively rolling out the “ads.txt” intiative across its entire supply footprint. As such, another major player in digital advertising has joined the industry’s latest bid to cripple ad fraud. And yet, hurdles remain….

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Press Release

MediaMath Bolsters Antifraud Suite with Addition of Ads.Txt to Ensure Legitimate Publisher Inventory

October 5, 2017

MediaMath announces an aggressive rollout of, the IAB’s “ads.txt” initiative across its entire supply footprint, starting with its premium supply offering the Curated Market.

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Press Release

MediaMath Pledges One Percent of Equity to Charity

September 27, 2017

NEW YORK, Sept. 27, 2017 /PRNewswire/ — MediaMath, the leading independent programmatic company for marketers, today announced it is allocating 1% of equity to charity via MediaMath.org, as a Pledge 1% partner. MediaMath will commit 1% of their time, technology, and resources to MediaMath.org – MediaMath’s philanthropic arm – as a part of the…

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Article

Lost in translation: Gaining clarity around adtech transparency

September 26, 2017

Right now, ‘transparency’ is the predictive text after adtech. It is the latest and likely the most enduring concern to hit the advertising industry in recent times. Adtech players have been scrambling to take the lead in defining to their benefit what transparency should mean in programmatic advertising. In recent months a…

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Article

Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption

September 7, 2017

Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are nearing an ultimatum: Publishers need to upload a public list of their programmatic sellers and resellers, or they will be left out of brands’ programmatic ad buys. “Some advertisers care a lot about making sure that…

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