Originally published on Forbes. “Q: How worried do you think we humans should be that machines will take our jobs? A: It depends what role machine intelligence will play. Machine intelligence in some cases will be useful for solving problems, such as translation. But in other cases, such as in…Read More >
Originally published on Tech Republic. WELL employees picked mandarin oranges for a food bank in Santa Barbara. Workers at Aadya bought Healthy Roots dolls for kids in Detroit from a startup toy company. Omintracs employees will place wreaths on the graves of military veterans on Wreaths Across America Day on Dec. 14. Starting in November…Read More >
Google changed its targeting policies to shine a light on political ads, but campaigns are now eyeing more opaque platforms
Originally published on CNBC. Google’s new limitations on political advertisements won’t stop digital strategists like Jonathan Barnes from buying on its properties, but it will likely drive more dollars toward platforms with less ad transparency to the general public. Barnes, the advertising director for political ad firm Authentic Brands, which…Read More >
Audience Town Announces Strategic Investment & New Executives to transform digital advertising for the $47 trillion US real estate industry.
Originally published on Business Insider. Newark, NJ, December 3, 2019: Audience Town, a vertical advertising platform for real estate companies, today announced a first-round of funding led by MathCapital with participation from multiple angel investors. With the investment comes a commercial partnership with global data management and advertising technology platform, MediaMath,…Read More >
Programmatic Digital Display Ad Spending Ad Spending and Industry Trends Through 2021 for Canada, China, France, Germany, the UK and the US
Originally published on eMarketer. Executive Summary In a mere matter of years, automation has come to dominate how media buyers access display ad inventory. Programmatic advertising, that is, the use of automation in the buying, selling or fulfillment of ads, is no longer merely synonymous with real-time bidding (RTB), an…Read More >