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Press Contact: Laura Colona

CCPA Implementation and the Future of Advertising

January 23, 2020

Originally published on Morning Consult. As we get closer to the day when Attorney General Xavier Becerra issues the next draft of rules for the implementation of the California Consumer Privacy Act, we must solve for the law’s purpose — to increase consumer control and understanding of the use of…

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Doing the Work from the Inside Out: Rewriting the Rules for Digital Advertising

January 13, 2020

Originally published on MarTech Series. By Joe Zawadzki Digital Advertising needs a shakeup. The only way to rebuild, to effect big, bold change, is to do the work from the outside in and rewrite the rules for Digital Advertising. The industry simply must come together around an end-to-end rules-based platform for…

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2020: If One’s Thing’s Certain, It’s That Ad Tech Will Stay In The Regulatory Spotlight

January 2, 2020

Originally published in AdExchanger. If 2018 was the year of GDPR and 2019 was the year of CCPA-related anxiety, 2020 will be the year the digital advertising industry is forced to mature rather than just talk about it. The threat of severe penalties for noncompliance combined with inconsistent legal guidelines (and…

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Experts help break down California’s new privacy laws

January 2, 2020

Originally published in Campaign Magazine. Digital-marketing gurus share their insights with Campaign US. As the California Consumer Privacy Act comes into effect January 1, it is both under question and under renovation. The law mandates that California residents know what personal data is being collected and to whom it is…

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HOW PUBLISHERS CAN PROGRAM AD TECHNOLOGY TO HANDLE RESTRICTED DATA

December 31, 2019

Originally published on AdAge. When the California Consumer Privacy Act takes effect in January, visitors to websites will be asked whether their personal data can be sold. Publishers of those websites will have to determine how the law applies to their ad business and whether they will still share data…

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