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If Ads Run Next to Offensive Content, This Programmatic Platform Gives Brands Their Money Back

April 17, 2017

MediaMath takes a stand. While brand-safety concerns on YouTube in recent weeks have given automated ad buying a black eye, MediaMath today announced a measure to make its clients feel better protected. The programmatic player is refunding brands if their ads, per a press release, “run on previously determined unsafe inventory”…

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Article

Google’s Ad Rivals Leap at Chance to Seize Dollars After YouTube Controversy

April 17, 2017

MediaMath releases a ‘curated market’ to address ad industry concern over brand safety. Weeks after scores of advertisers boycotted YouTube, Google is still trying to mitigate the damage. Meanwhile, long-struggling competitors in the digital ad market are seizing the moment. MediaMath Inc., a New York-based seller of software for automated online ad buying,…

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Press Release

MediaMath Launches Its Curated Market, Guaranteeing High Quality Audience Reach on Brand Safe Content

April 13, 2017

April 13, 2017: New York, New York –MediaMath, the leading independent programmatic company for marketers, today announced the launch of its Curated Market, a product that unites advertisers’ need to gain access to their best customers and prospects at scale with the requirement that those audiences are reached in premium,…

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Article

Media buyers’ biggest issue with private marketplaces

March 9, 2017

Julia Welch, vp of enterprise engagement for MediaMath, weighs in on overcoming the challenges of private marketplaces.

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Article

MediaMath Partnership Drives Expansion to India

March 8, 2017

US-based data-driven marketing firm MediaMath has begun operating in India through an agreement with Zirca Digital Solutions, now its exclusive partner in the region.

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