News

Back to about

News

Press Release

MediaMath Bolsters Antifraud Suite with Addition of Ads.Txt to Ensure Legitimate Publisher Inventory

October 5, 2017

MediaMath announces an aggressive rollout of, the IAB’s “ads.txt” initiative across its entire supply footprint, starting with its premium supply offering the Curated Market.

Read More >

Press Release

MediaMath Pledges One Percent of Equity to Charity

September 27, 2017

NEW YORK, Sept. 27, 2017 /PRNewswire/ — MediaMath, the leading independent programmatic company for marketers, today announced it is allocating 1% of equity to charity via MediaMath.org, as a Pledge 1% partner. MediaMath will commit 1% of their time, technology, and resources to MediaMath.org – MediaMath’s philanthropic arm – as a part of the…

Read More >

Article

Lost in translation: Gaining clarity around adtech transparency

September 26, 2017

Right now, ‘transparency’ is the predictive text after adtech. It is the latest and likely the most enduring concern to hit the advertising industry in recent times. Adtech players have been scrambling to take the lead in defining to their benefit what transparency should mean in programmatic advertising. In recent months a…

Read More >

Article

Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption

September 7, 2017

Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are nearing an ultimatum: Publishers need to upload a public list of their programmatic sellers and resellers, or they will be left out of brands’ programmatic ad buys. “Some advertisers care a lot about making sure that…

Read More >

Article

Big Changes Coming To Auctions, As Exchanges Roll The Dice On First-Price

September 5, 2017

MediaMath’s Head of Supply Lewis Rothkopf talks to AdExchanger about the changing dynamics of first- and second-price auctions.

Read More >

View all Locations
Contact Us
*The following fields are missing.

Thank You

Your request has been received and we will contact you shortly.