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3 Ways Programmatic Can Graduate From Adolescence

May 12, 2017

As programmatic advertising hits its 10th anniversary, it represents more than 50 percent of all non-search digital ad spending. What began as a quirky set of technologies and protocols for monetizing long-tail display inventory is poised to become the dominant framework for all of digital advertising. The initial disruption is…

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Press Release

AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising

May 4, 2017

LONDON, May 4, 2017 /PRNewswire/ — AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity framework that enables buyers and sellers…

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Article

Programmatic Hasn’t Lived Up To Its Promise, Yet

April 18, 2017

Joanna O’Connell waxes about how far programmatic has come and still has to go in MediaPost.

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Article

MediaMath Will Guarantee Brand-Safe Placements Or Your Money Back

April 17, 2017

On the heels of Google’s ongoing brand safety headache, MediaMath is trying to add a few safety bumpers to the sharp edges of the digital ad ecosystem. The programmatic buying platform took the wraps off a product on Thursday that aims to help advertisers find addressable audiences on brand-safe sites…

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Article

(VIDEO) Beet Outcomes Summit: Exploring Lift With Placed, Experian, Facebook, Nielsen Catalina And MediaMath

April 17, 2017

Analyzing the impact of video advertising reveals not only incremental lift in offline store visits but also the vast difference in quality of inventory from one programmatic exchange to another. These are just two of the takeaways that emerged during a panel discussion by industry professionals at the recent Beet.TV…

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