Joe Zawadzki
Chief Executive Officer

Joe Zawadzki

MediaMath CEO Joe Zawadzki is a respected pioneer in the online marketing industry, known especially for establishing the demand-side platform sector. With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time bidding Joe is regularly invited to speak at industry conferences, roundtables and major events.

After a decade representing buyers at top-tier agencies and Fortune 500 companies, Joe Zawadzki saw the need to reshape the online marketing landscape by integrating technology, data, analytics, and marketing best practices into a single media platform. He founded MediaMath in 2007, launching a technological revolution with the company’s pioneering marketing OS, TerminalOne, the first DSP.

Previously, Joe was founder, president and chairman of Poindexter Systems / [x+1], incubated Right Media, and as managing member of Occam’s Razor, shaped AOL’s yield management and DoubleClick’s buy-side optimization strategy.

His early career was spent as an investment banker, where he developed his expertise in quantitative analysis and market dynamics, and he remains an active New York technology investor whose portfolio includes AppNexus, AdSafe, 33Across, C3Metrics, Hashable, Accordant and Spruce Media.

Joe holds several patents in the area of online methods for dynamic segmentation and content presentation. He is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science.

 

Ari Buchalter
Chief Operating Officer

Ari Buchalter

Ari oversees both MediaMath's Product team, focused on designing and delivering best-in-class product solutions to the market, as well as the Business Operations group that uses MediaMath’s technology to deliver exceptional results to clients. Ari brings a unique combination of business leadership, strategic vision, deep and practical marketing knowledge, and quantitative expertise. 



Previously, Ari was a Senior Partner at leading interactive agency Rosetta and head of their Digital Media & Technology practice, leading major business strategy engagements and marketing program implementations at Fortune 500 clients in the Telecom, Media, and Technology sectors. Prior to that, he was an Associate Principal at McKinsey & Company in their Global Media & Entertainment Practice, focusing primarily on Marketing Strategy, Customer Analytics, and the design of Marketing Acquisition and Retention programs for leading global media companies. Ari was also a founding member of McKinsey’s Innovation Practice, helping companies tackle the challenges of designing, developing, and commercializing product and process innovations at scale.



Ari’s passion for big ideas and all things analytic (including the design of MediaMath’s proprietary Brain optimization algorithm) comes from his first career in Theoretical Astrophysics. Ari was a postdoctoral Fellow in Theoretical Astrophysics at Caltech, having received a PhD in Astrophysics from Columbia, and a Bachelor of Science in Physics from Stanford. While at Caltech building quantitative models of the origin and expansion of the Universe, Ari also applied those modeling skills to Finance, founding and managing a small quantitative hedge fund based on proprietary algorithmic derivatives trading strategies, before finally making the leap from the ivory tower.



When not putting his talents to use around a conference room table, you may find Ari applying them at a poker table, especially during his annual pilgrimage to the World Series of Poker. But what he enjoys most is spending time with his wife Ellie and two genius-in-the-making sons Benjamin and Isaac.

Roland Cozzolino
Chief Technology Officer

Roland CozzolinoRoland oversees the architecture and development for MediaMath's TerminalOne platform. With over a decade of experience in enterprise level software design, end-user windows applications, and web-based systems, he brings a tremendous depth of technical knowledge to the MediaMath team.

Roland's initial foray into the business world started in the Marketing Research sector, where he was surprised to find use for a degree in mathematics (BA Washington University, Saint Louis). This stint was short-lived, as he realized he wanted to write code, something he had done since childhood on an Apple II.

During the internet boom, he ran engineering for Tempest Software, building low-level messaging systems, and for WhenU as VP of Engineering, where he developed the first behavioral targeting and content contextualization engine. For the past several years he ran his own consulting and development firm, working with a large list of fortune 500 clients, developing code ranging from quantitative algorithms for financial trading, secure instant messaging solutions, compliance systems, digital rights management, to web applications too numerous to name. He is the rare technologist who understands the end to which code is the means.

His passion of technology and art exposed him to over 25 programming languages, 3D modeling, video post production, and sound engineering. He even found the opportunity to compose a score for a nationally televised commercial. Its safe to say he strives to continuously learn anything he can and add a layer of creativity not often found within the development community.

When time permits he still likes to trade equities, build furniture and play music ... and even fire up a chainsaw now and again. Most importantly, he always makes time for his wife and 3 boys. As he sees it, he's just 2 skaters away from a hockey team.

Tom Craig
Chief Information Officer

Tom Craig

Tom Craig, Chief Information Officer, oversees the development and operations of the MediaMath's TerminalOne Platform, a global technology platform supported by onshore and offshore staff, data centers on three continents and billions of transactions a day.

As the the head of privacy, Tom oversees MediaMath’s information governance and privacy strategy to ensure compliance with industry and government regulations. Prior to joining MediaMath, Tom created and led the Global Marketing Solutions organization at AOL responsible for multiple consumer marketing platforms, the Corporate Information Strategy, and AOL Data Product suite.

Tom was also instrumental in the development of AOL’s privacy policy in support of consumer protection and expansion of online marketing capabilities. Preceding his time at AOL, Tom spent 10 years in the telecommunications industry building Consumer Marketing and analytic platforms. Tom currently sits on the IAB Public Policy Council and IAB Data Council. Tom earned his BBA in Computer Information Systems from James Madison University.

Jeannie Mun
Chief Financial Officer

Jeannie Mun

As the CFO, Jeannie Mun manages MediaMath’s global financial operations as well as investor relations and human resources. Jeannie establishes accounting and administrative best practices within the company and is focused on driving operational improvements to meet the company's strategic business objectives. Jeannie brings extensive financial management, capital raising and M&A experience in the media technology sector to the company.

Prior to MediaMath, she oversaw finance, operations and strategy for Operative, a leading revenue operations and workflow platform for publishers. As Operative's VP of Finance & Strategy, she led the company through the successful implementation and ongoing management of operational infrastructure and KPI metrics. Jeannie also specialized in mergers & acquisitions for The Jordan, Edmiston Group (JEGI), an investment bank for the media and technology industry, where she executed transactions in the online media sector and managed investments for the firm's venture capital fund. Prior to JEGI, she was the Director of Strategy & Operations at Atlantic Media Group, publisher of the Atlantic Monthly and National Journal, and a consultant for Deloitte Consulting. Collectively, she possesses more than a decade of financial planning and analysis experience leading many companies to success.

Jeannie earned an MBA from Harvard Business School and a BA in Economics with Honors from the University of California at Los Angeles.

Eoin Townsend
Chief Strategy Officer

Eoin Townsend

Eoin is MediaMath's Chief Strategy Officer, leading Strategy as well as Business, Corporate and Partner/Publisher Development. 

For the last 15 years Eoin has been a leader in developing and executing visionary business strategies resulting in multiple success stories including DoubleClick, ChannelAdvisor, Epsilon, and DoubleVerify.

He started his online career as an early employee of FloNetwork that became the leading email marketing platform with brands and publishers.  He supported both the strategic investment by CNET Networks and the eventual sale and integration with DoubleClick.

As a member of the DoubleClick team, Eoin managed Asia Operations and Strategy in Hong Kong, was promoted to the Regional Director of Japan and led international product in London, England. He was a critical member of the team that sold the DoubleClick marketing automation divisions and helped manage their integrations. After the Epsilon acquisition of DoubleClick marketing, he managed their strategic partnership team and helped form their online marketing division.

Most recently, Eoin managed strategy and business development for DoubleVerify, where he was part of the team that successfully secured the series C funding of 33 million dollars from JMI and IVP, and created its partnership team and business development organization.

Erich Wasserman
Co-Founder, GM EMEA & APAC

Erich Wasserman

Erich, a joint UK and US citizen, co-founded MediaMath in 2007 and led its sales and account teams as they built the first agency trading desks and incubated the DSP (demand-side platform) market.

In January 2011, Erich launched the company's EMEA operations with an initial office in London, and within a year established direct presences in six European markets.

Prior to co-founding MediaMath, Erich was the executive director of media solutions at [x+1], part of the founding team that launched the fastest-growing business unit within the firm. Erich's early career included the position of executive director for a civil rights organization in the US, before co-founding an organization devoted to the treatment and cure of blinding eye diseases.

Erich earned a bachelor's degree with concentrations in political philosophy and classical piano from the University of Virginia.

 

Dave Reed
SVP Revenue Operations

Dave Reed

Dave oversees custom client solutions, platform professional services and client & partner integrations at MediaMath. He has over 10 years of experience in online marketing, e-commerce and software development, building out technical and marketing solutions for Fortune 500 marketers. Dave is a frequent speaker at online marketing events.

Dave oversees the Client Services teams responsible for evangelizing MediaMath’s technology, strategic partner integrations and custom solutions built on MediaMath’s TerminalOne platform. Prior to joining MediaMath, Dave was founder and president of Xonos, Inc., a software development firm specializing in eCommerce and web applications. He architected and developed systems and processes to optimize marketing and business operations for clients such as Motorola, U.S.Department of Veterans Affairs, AT&T and the NFL. He has developed platforms for display marketing, product customization, just in time production, business intelligence, and marketing databases while building and managing onshore and offshore development teams.

Dave holds a B.A. from Yale University.

Dan Rosenberg
SVP Business & Corporate Development

Dan Rosenberg

Dan oversees strategic partnerships and corporate development activities for MediaMath. He brings over 15 years of experience in digital media deal-making from HotJobs (pre-IPO and sale to Yahoo!), Virgin Mobile (pre-IPO and sale to Sprint) and Rave Wireless (mobile software backed by Bain Capital Ventures, Sigma Partners, RRE Ventures) and in growth investments from Maveron (venture capital investor in eBay, Shutterfly, Drugstore.com, Capella University, Knowledge Networks, Groupon, SAY Media and Zulilly), Jericho Capital (tech-media-telecom hedge fund) and ASIMCO (Beijing-based private equity firm acquired by Bain Capital).

Dan's team is focused on bringing the best of the ad tech ecosystem to MediaMath clients in a simple, seamless way and helping partners bring their solutions to market quickly and at scale. Dan also oversees MediaMath's corporate development activities including M&A, joint ventures and capital markets.

Dan is a graduate of Harvard College and Harvard Business School.

Peter Phelan
SVP Human Resources

Peter Phelan

Peter is accountable for ensuring the tight linkage between business strategy and human capital strategy. MediaMath's success has been largely attributable to our unique inventive culture being populated with unusually bright, dedicated and fun people. To help protect and promote that culture we've codified a set of MathValues that we use as a key input to all human capital decisions. A big part of Peter's job is to ensure that behaviors that embody Scalable Innovation, Performance, Accountability, Collaboration and Empowerment are recognized and celebrated.
 
MediaMath has achieved a great many industry firsts in the rapidly evolving ad tech space and intends to continue to innovate. For the company to remain nimble, the human capital infrastructure has to be light and flexible – always facilitating clear internal communication and employee career mobility and never getting in the way. The background that has prepared Peter to provide innovative human capital solutions includes bachelors and masters degrees in Business/Management from University College Dublin, senior HR roles within Bloomberg, Publicis Groupe and WPP, and an ability to articulate a clear people management vision that has led to dozens of publications (e.g. HR Magazine, Washington Post, Wealth Manager).
 
Peter and his wife, Andie, enjoy raising their two "city kids" (a son and daughter) born and raised right here in Manhattan within a couple of dozen blocks of the office. In his spare time Peter enjoys comedy writing and performing stand-up.

Matt Spiegel
SVP, GM Americas

Matt Spiegel

Matt’s responsibilities include the expansion of MediaMath’s Americas operation and development.   

Prior to joining MediaMath, Matt was CEO of Tap.Me, an advertising platform for Branded Enhancements™ in mobile games that MediaMath acquired in December of 2012. Previously, Matt was with Omnicom Media Group where he contributed in multiple roles focused on building the company’s global digital solutions.  Most recently, he was the Managing Partner at Annalect Ventures, the corporate development arm of OMG. Matt developed the business model and launched Accuen (Omnicom's trading desk) and served as the CEO of Omnicom Media Group Digital.  Matt is the Founder and former CEO of Resolution Media, a company that he led from a four person start-up to a 100-person organization that was acquired by Omnicom Media Group.

A true digital veteran and respected thought leader, Matt entered the industry in 1997 and quickly discovered the power of interactive data driven marketing. Capitalizing on the growing field, Matt became an early advocate for digital media on both the buying and selling sides of the industry.  Matt is a frequent speaker at industry events, is often quoted within business and trade journals, and is a board member and advisor to both new and leading digital media and technology companies.

Matt graduated from the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in Marketing.  When not hard at work, Matt likes to spend time with his wife and two young boys, travel to interesting locations, and root for his Chicago sports teams.

 
Management:
Industry vets and innovators
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