eTail gives you an opportunity to optimize every single area of your retail business.  The leading multi-channel and online conference since 1999, eTail presents the latest detailed tactical case studies in e-commerce and cross-channel campaign management.

Dave Reed will be the chairperson and moderator for the following:

Site Optimization, Monetization & Display

Panel Discussion:New Technology Today..Spending your Dollars Wisely

Resource and budget allocation are always top of mind for retailers, especially when faced with a myriad of technology options. Our group of technology offer solutions to challenges faced today given how rapidly technology changes, to ensure you stay ahead of the curve.

• How are you segmenting your marketing budget dollars given the maturation of mobile adoption?
• What role do emerging technologies play in your organization?
• What growth expectations do you have for these technologies over the next 1-3 years?
• How are you allocating your budget around newer technologies?
• How are you allocating resources around these programs?